Cäcilie, 19
student
I immediately noticed the shirt this girl was wearing. I asked how she came up with the idea, she said: "Fashion Industry is trying to make a lot of money out of selling clothes that look used/worn. I saw a shirt with cut-out shoulder in a shop (LF — Soho) for 145$. To counteract such ridiculous prices I bought a used jeans-shirt for 10$ in a second-hand shop and did the cutting myself."