Whyred pronounced why-red, is one of my favorite Swedish labels. Designers Roland Hjort, Lena Patriksson Keller and Jonas Clason started designing menswear back in 1999, and quicky grew into womenswear.

The Spring 2010 collection consist of minimal, raw, "throw it on and walk out the door" clothing that I would suggest you consider adding to your wardrobe. Simple, easy, clean, and modestly priced are all accurate words to describe the collection. Exactly what you need and what you can rationalize spending money on in "economic times like these." Whyred just launched an online store ... sounds like it's time to start shopping right?

Here are some more images from the Spring 2010 lookbook.