When I was in New York last week, I saw the steamy threesome Calvin Klein billboard. (Obviously, it's hard not to miss it.) Since the days of CK Underwear ads, Calvin Klein has always screamed sex, at least to me. And it appears Steven Meisel has rediscovered the concept of sex-sells with these new ads featuring Eva Mendes.

Honestly, I wouldn't have known it was Eva. Perhaps that's because I am too busy noticing how much of her "whoa-ha" is showing. You can see Eva's other CK ad here.