Thank you ELLE UK, you may just save us all from looking like idiots. How so you say? Well, ELLE UK has given us 70+ phonetic break-downs of designers like Erotokritos, Ann Demeulemeester, and the one that gets me every time, Lanvin pronounced lon-van. Study up I say, so the next time you are talking about Hermes, you'll know the H is silent and pronounce it er-mez instead of her-mes.

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